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Forterra Retains Wertheim + Company for Investor and Corporate
Relations

TORONTO, ONTARIO, July 15, 2008 -Forterra Environmental Corp. (TSX-V: FTE-V), an
emerging leader in the production and sale of premium organic soil-enrichment
products based on worm castings, today announced that it has retained Wertheim
+ Company Inc. (WCI) to assist in implementing an investor and corporate
relations program.

"We believe that Forterra Environmental has reached the point in our development where it is timely for us to be more active in communicating with our shareholders and in reaching a wider investor audience," said Don Green, Chairman and Chief Executive Officer. "We have selected one of the most-experienced and longest-established investor and corporate relations firms in Canada to assist us in this."

Toronto-based Wertheim + Company, established in 1990, is led by communications industry veteran Richard (Dick) W. Wertheim with more than 35 years experience in investor and public relations. Mr. Wertheim is the recipient of Investor Relations magazine's Lifetime Achievement Award, recognizing him as "an individual who has made a truly exceptional contribution to investor relations in Canada." WCI works with a spectrum of large-, mid-, and small-cap public companies. Describing its approach to investor relations as "Stock Marketing(TM)," WCI believes that anything that may contribute to, or detract from, the profile and reputation of a company and its management will affect the marketability and therefore the valuation of its securities. As the Toronto partner of the IPREX (International Public Relations Expertise) network, WCI is able to execute communications programs across North America, Europe, Latin America, and Asia. The IPREX network comprises more than 60 leading public relations firms in 35 countries.

"It is particularly exciting for us to work on an emerging growth story, such as Forterra Environmental, where we can bring it to the attention of a greater number of investors and thereby help to establish an appropriate valuation of the company. Forterra's focus on developing and producing organic, environmentally friendly soil-enrichment products should appeal to a wide spectrum of institutional and individual shareholders as its business grows," Mr. Wertheim said.

Under the terms of the engagement agreement, Forterra will pay WCI a fee of $3,000 per month plus disbursements for a minimum of 12 months through at least June 30, 2009. WCI will review this agreement with Forterra in December 2008 to determine whether it should be continued at this level of monthly fees effective January 1, 2009 or should be adjusted up or down by a maximum of $1,000 in either direction based on the balance of hours worked and fees incurred compared with billings during the initial six-month period. If at the end of the initial 12-month period neither Forterra nor WCI propose any changes to, or termination of, the agreement, it will automatically continue on a monthly basis at the fees level established effective January 1, 2009. If for any reason, Forterra should decide that this agreement should be terminated, it may do so immediately after the first 12 months effective at the end of the following month after receipt of written notice. WCI may terminate this agreement immediately at any time on written notice to Forterra. The engagement agreement with WCI is subject to regulatory approval.

About Forterra Environmental Corp.

Forterra manufactures and markets powerful and environmentally friendly soil
enhancers, using worm castings, which boost fertility while restoring the soil
with organic matter for sustainable, longer-term benefits, including stronger
root growth, and drought and pest resistance. Forterra products contain only
organic material. They are ideal for golf courses, sports fields, lawn care,
parks, nurseries, orchards, and vineyards. Forterra produces commercial
quantities of premium worm castings year round at its Toronto plant.
Essentially, Forterra uses red wriggler worms to convert organic waste into
vermicompost or worm castings. Worm castings contain micronutrients, which are
required for healthy plant development. Worm castings also contain microbes,
which increase the rate at which plants take up available macronutrients and
micronutrients.

Forward-Looking Statements

This news release contains forward-looking statements based on current
expectations. These forward-looking statements entail various risks and
uncertainties that could cause actual results to differ materially from those
reflected in these forward-looking statements. Such statements are based on
current expectations, are subject to a number of uncertainties and risks, and
actual results may differ materially from those contained in such statements.
These uncertainties and risks include, but are not limited to, availability of
resources, competitive pressures, changes in market activity, and regulatory
requirements. Risks and uncertainties about Forterra's business are more fully
discussed in the company's disclosure materials, including its annual
information form and MD&A, filed with the securities regulatory authorities in
Canada. Forterra assumes no obligation to update any forward-looking statement
or to update the reasons why actual results could differ from such statements.

 

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

For further information:
Don Green
Chairman and Chief Executive Officer
Phone: 905-634-8647
Email: green@forterra.com

 

 
 
 
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