Toronto, Ontario - June 23, 2008 - Forterra Environmental Corp. (TSX VENTURE:FTE), an emerging leader in the production and sale of premium organic soil-enrichment products based on worm castings, today announced that it has signed a contract for the sale and distribution of its solid and liquid products by Sunshine Ground Care, Barrie, Ontario, a franchisee of Sunshine Landscaping Inc.
"This is the first of many marketing and sales distribution agreements with landscape and turf companies that we expect to sign in coming weeks, including with other franchisees of Sunshine Landscaping," said Richard Denyes, President and Chief Operating Officer.
"Our discussions with Sunshine Ground Care indicate that this first contract should generate about $50,000 in sales of Forterra's worm castings products during the remainder of the 2008 season and should be triple that in 2009 when they can offer their customers a whole season of our worm castings and tea applications," he continued.
"We have been testing the solid Forterra Worm Castings and liquid Forterra Worm Tea Castings Tea products with selected customers during the past six weeks," said Justin Scott, President of Sunshine Ground Care. "The results have been so good that they are almost unbelievable.
"One customer, with whom we have worked for five years to make their turf look good," he continued "found that no previous soil-enrichment treatments worked nearly as well as Forterra's products. These products are going to prove tremendously popular both because they are cost-effective, 'green' organic solutions and because they produce clearly superior results. We are excited about this distribution agreement with Forterra and we will be approaching all of our clients in the next weeks to make sure that they are acquainted with the benefits that these worm castings-based products offer to them."
Scientific studies have confirmed that worm castings contain beneficial soil microorganisms. The tea must be used within three days of production for maximum effectiveness. Benefits and uses of worm castings tea include:
- yield increases, resistance to diseases and insect pests, improved drought tolerance, and enhanced crop quality;
- for setting blossoms, blooms or development of fruit and vegetables;
- quick recovery from lack of moisture, damage from wind, and poor foliage color;
- enrichment of soil structure (when used as a drench) and increased nutrient source when roots cannot provide enough nutrients for maximum yields;
- better use of water and soil to deliver needed nutrients and nourishment to plants throughout their life cycle;
- absolutely no toxins, pesticides or synthetic chemicals to harm plants or contaminate the water supply or environment in any way;
- safe around children, animals, and homes; and
- virtually odorless.
The success that Forterra now is achieving with its breeding program for the red wiggler worms that produce the worm castings for its products provides the company with the ability to increase its production levels virtually exponentially. Forterra believes that it now is positioned as leader in the rapidly growing market for organic soil enhancement products.
About Forterra Environmental Corp.
Forterra manufactures and markets powerful and environmentally friendly soil
enhancers, using worm castings, which boost fertility while restoring the soil
with organic matter for sustainable, longer-term benefits, including stronger
root growth, and drought and pest resistance. Forterra products contain only
organic material. They are ideal for golf courses, sports fields, lawn care,
parks, nurseries, orchards, and vineyards. Forterra produces commercial
quantities of premium worm castings year round at its Toronto plant.
Essentially, Forterra uses red wriggler worms to convert organic waste into
vermicompost or worm castings. Worm castings contain micronutrients, which are
required for healthy plant development. Worm castings also contain microbes,
which increase the rate at which plants take up available macronutrients and
micronutrients.
Forward-Looking Statements
This news release contains forward-looking statements based on current
expectations. These forward-looking statements entail various risks and
uncertainties that could cause actual results to differ materially from those
reflected in these forward-looking statements. Such statements are based on
current expectations, are subject to a number of uncertainties and risks, and
actual results may differ materially from those contained in such statements.
These uncertainties and risks include, but are not limited to, availability of
resources, competitive pressures, changes in market activity, and regulatory
requirements. Risks and uncertainties about Forterra's business are more fully
discussed in the company's disclosure materials, including its annual
information form and MD&A, filed with the securities regulatory authorities in
Canada. Forterra assumes no obligation to update any forward-looking statement
or to update the reasons why actual results could differ from such statements
The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
For further information:
Don Green
Chairman and Chief Executive Officer
Phone: 905-634-8647
Email: green@forterra.com |
